книга Introduction to Information Systems, Fifth Canadian Edition

А Б В Г Д Е Ж З И К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
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Introduction to Information Systems, Fifth Canadian Edition

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Название: Introduction to Information Systems, Fifth Canadian Edition
Автор: R. Kelly Rainer, Brad Prince, Ingrid Splettstoesser-Hogeterp
Страниц: 499
Формат: PDF
Размер: 22.95 MB
Качество: Отличное
Язык: Английский
Год издания: 2020


As digital transformation becomes increasingly central to effective corporate strategy, today’s students must understand information systems’ role as the backbone to all organizations. Known for its rich Canadian content and focus on active learning, Introduction to Information Systems, Fifth Canadian Edition shows students how they can use IS to help their employers increase profitability, improve customer service, manage daily operations, and drive impact in their markets. 


The popular What’s in IT for Me framework empowers students in accounting, finance, marketing, human resources, production/operations management, and management information systems (MIS) to connect their majors to specific IT topics demonstrate value in the organizations they join.



New to This Edition:

The fifth edition contains many exciting additions and changes. These elements make the text more interesting and readable for students of all majors, while still providing the most current information possible in the rapidly changing field of information systems.

• A new section on Personal Information Asset Protection added to Chapter 4 (Information Security and Controls).

• Expanded coverage on Big Data in Chapter 5 (Data and Knowledge Management).

• A new section on The Internet of Things in Chapter 8 (Wireless, Mobile Computing, and Mobile Commerce).

• Expanded coverage on business analytics in Chapter 12 by discussing descriptive, predictive, and prescriptive analytics.

• All new or updated chapter-opening and closing cases.

• All new or updated IT’s About Business boxes in every chapter.



Contents:

Chapter 1 Introduction to Information Systems

Chapter 2 Organizational Strategy, Competitive Advantage, and Information Systems

Chapter 3 Ethics and Privacy

Chapter 4 Information Security and Controls

Chapter 5 Data and Knowledge Management

Chapter 6 Telecommunications and Networking

Chapter 7 E-Business and E-Commerce

Chapter 8 Wireless, Mobile Computing, and Mobile Commerce

Chapter 9 Social Computing

Chapter 10 Information Systems within the Organization

Chapter 11 Customer Relationship Management and Supply Chain Management

Chapter 12 Business Analytics

Chapter 13 Acquiring Information Systems and Applications

Technology Guide 1 Hardware

Technology Guide 2 Software

Technology Guide 3 Cloud Computing

Technology Guide 4 Artificial Intelligence

Index 475


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