Business Intelligence: An Essential Beginner’s Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing
Название: Business Intelligence: An Essential Beginner’s Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing
Автор: Richard Hurley
Формат: PDF, EPUB
Размер: 10.1 MB
Год издания: 2019
In this book, you will be introduced to the concept of Business Intelligence. Business Intelligence (BI) is closely connected to data, and so as part of our journey, we are going to see how modern companies are using Big Data, together with Artificial Intelligence (AI), Machine Learning (ML), and pattern recognition in order to build systems of data-driven decision making.
After we get a handle on what Business Intelligence is, we will learn how it ties together with the next computer revolution (happening right before our eyes). We will discuss the use of artificial intelligence, machine learning, and pattern recognition to retrieve insights from the large amounts of data that companies are routinely collecting, storing, and using.
Data and insights from data are at the core of business intelligence. This is where artificial intelligence and machine learning come into play. AI and machine learning help extract meaning from the data that is so crucial for business intelligence. In fact, without machine learning and artificial intelligence, business intelligence would be years behind where it is today. In this book, we are going to discuss the role that artificial intelligence can play in the growth and enhancement of business intelligence. Some readers may find the terms “machine learning” and “artificial intelligence” confusing. Here’s a distinction: machine learning is a subset of AI and has specific uses.
Artificial intelligence is going to be used in a wide variety of ways. You already see early applications of artificial intelligence in the form of self-driving vehicles, AI systems that can analyze MRI scans for signs of tumors. Language translation services are becoming nearly as accurate as a human translator. AI is used in speech recognition systems, facial recognition systems, and more. AI is at the beginning stages of development, and so the applications are only going to increase. In this section, we are going to look at the core ways that artificial intelligence is used and how it can be applied in business.
We will also explore the roles that social media and internet marketing are playing in the growth of business intelligence, and how companies like Facebook are helping other companies act on data in powerful ways.
Here's just a tiny fraction of what you'll discover:
An Introduction to BI, Big Data, AI, and More
An Overview of Business Intelligence
BI and AI
BI and Big Data
BI And Machine Learning
BI and Data Mining
BI and Social Media
BI and Internet Marketing
And much much more!
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